Russia Beyond the Expectations

Journey across diverse regions, cultures, and experiences.

Every journey has a moment that stays with you. In Russia, those moments are everywhere, in ancient cities, vast landscapes, local flavors, and unforgettable experiences. Discover Russia exists to bring those moments into view.

As Russia’s national tourism brand, we help travel professionals see the country in its full depth and variety, and share a side of Russia that feels richer, warmer, and far more surprising than expected.

Russia has always been far more than the world imagined. Beyond the familiar names lies a country of many cultures, regions, landscapes, and stories waiting to be discovered.

Discover Russia was created to bring that fuller picture to light.

Today, it connects regions, travel experiences, and professionals through one trusted platform, helping the world see Russia not as a single destination, but as a journey of remarkable scale, depth, and variety.

Our Vision

A Destination the World Should Know Our vision is to help the world discover Russia  as it truly is: vast, beautiful, surprising, and filled  with places and stories worth remembering.

Created for Those Who Shape Travel We support agencies, tour operators, and travel  businesses with the inspiration, confidence,  and access they need to bring Russia to  life beautifully.

One Platform, All of Russia From first ideas to real planning, we bring  Russia together in one place, making every  region easier to discover, understand, and  confidently share.

Partnering with FUN & SUN

Discover Russia is powered by FUN&SUN, one of the region’s most established and trusted travel technology operators. Through this partnership, the platform brings together destination storytelling, booking infrastructure, and operational expertise in one connected experience designed for everyone

FUN&SUN provides the technology, booking systems, and operational support that help make Discover Russia accessible, reliable, and easy to use. This allows travellers to move from inspiration to action more smoothly, with the confidence that the platform is backed by strong travel expertise and practical info.

Together, Discover Russia and FUN&SUN share one clear goal:  to help more people discover Russia in all its depth, beauty, and variety, while making the journey easier to explore, understand, and confidently bring to travelers through one connected and trusted platform.

More than a technical collaboration, this is a partnership built on a shared belief that Russia deserves to be experienced more fully, more confidently, and by more travelers around the world through a platform that makes the journey easier to explore, plan, and recommend.

« Every great journey starts with a single moment of inspiration. We built this platform to make sure that moment always leads somewhere truly extraordinary »